vélo français - cyclo mobilité

Deux nouveaux labels pour ne plus se perdre dans la jungle des vélos français

Publication publiée :5 juillet 2024

Pure coïncidence ou bien synchronicité théorisée par Jung ? au moment même où je publiais l’article “à la recherche du vélo français”, je recevais la dernière newsletter de la Filière France Vélo officialisant le lancement des labels Cycle Score et Indice France Vélo. Ces deux nouveaux labels venant en complément des “Made in France” et “Origine France Garantie" vont-ils éclaircir la lisibilité du consommateur au sujet des vélos français ?…

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A la recherche du vélo français

Publication publiée :2 juillet 2024

Au fil de mes déambulations sur les réseaux sociaux, il m’arrive régulièrement de tomber sur des annonces valorisant des modèles de vélo “Français”. Souvent accompagnés des termes “Made In France”, “fait en France” ou encore “fabrication française”, ce type de communication, pas franchement subtile insistant sur le caractère français du vélo, m’invite à me poser la question de la véritable signification d’un vélo français. La relocalisation de la production de vélo…

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